Unitarian Universalist Service Committee (UUSC)
Senior Associate for Donor Marketing

The Unitarian Universalist Service Committee (UUSC) is an independent, non-sectarian organization that advances human rights and social justice in the U.S. and abroad. UUSC envisions a world free from oppression and injustice, where all can realize their full human rights. UUSC receives no financial support from the Unitarian Universalist Association or from federal or state governments.

UUSC seeks a Senior Associate for Donor Marketing to develop new strategies and enhance existing processes for all donor marketing efforts with a focus on online giving, as well as direct mail, telegiving and workplace giving. Reporting to the Director of Institutional Advancement, s/he will create and execute a strategic plan for donor marketing and have primary responsibility for managing vendors, analyzing data, overseeing creative development for campaigns, and achieving assigned revenue goals. S/he will have the opportunity to build upon UUSC’s significant growth in online giving since 2009.

UUSC’s President and CEO, Rev. Dr. William Schulz, the former head of Amnesty International, has identified as a key organizational priority the building of a national media (including Internet) strategy designed to expand outreach to the Unitarian Universalist community and well beyond. UUSC is currently implementing the initial stage of this strategy, and building a more robust online presence is a key part of this national strategy. Donor marketing is also seen as an important component of UUSC’s progam to engage and build communities through social media and emerging technologies. The Senior Associate for Donor Marketing will play an important role in this initiative.

Qualified candidates will have a minimum of five years direct marketing experience, proficiency in donor databases, strong analytical skills, and a demonstrated commitment to human rights and social justice.

About UUSC

UUSC partners with local grassroots organizations in the United States and around the world, standing with these communities as they confront unjust power structures and challenge oppressive policies. In each of the four program areas, UUSC focuses especially on issues of race, class, and gender and their roles in perpetuating injustice and human rights abuses. UUSC is currently partnering with more than 50 organizations in the U.S. and in over 20 countries around the world. Through a potent combination of advocacy, education, and partnerships with these organizations, UUSC supports programs and policies that promote:

• Economic Justice: defending the right to work in dignity for a living wage and to organize in defense of that right
• Environmental Justice: promoting the human right to water
• Civil Liberties: addressing the deepening polarization between the Islamic and Western world and working against torture, wherever it is found
• Rights in Humanitarian Crises: supporting marginalized populations in the response to disasters, both natural and those caused by humans

UUSC’s Rights in Humanitarian Crises unit works to defend the rights of marginalized groups to relief assistance, participation in reconstruction, and full recovery. UUSC’s targeted advocacy campaign bolsters the work it does with grassroots organizations by addressing systemic policy issues at the highest level. UUSC mobilizes its membership of more than 40,000 to contact their elected officials on the national, state, and local level to bring about public policy change with local and global reach. UUSC’s campaigns aim to organize people on the ground to create long-term change around targeted issues.

Through its College of Social Justice, UUSC offers educational programs to social justice activists of all ages through trainings and workshops, sector-specific expertise and unique experiential learning and service opportunities. Through JustWorks camps, participants work directly with people in local communities on direct-service projects. JustJourneys entail seven-to-ten-day trips to the field where participants meet UUSC program partners and other human-rights defenders in order to learn about and see human-rights work firsthand.

UUSC’s origins can be traced back to 1933, when Hitler took power in Europe. Both before and for the duration of World War II, both the American Unitarian association and the Universalist Church of America performed rescue and relief operations for endangered individuals. In 1945 they collaborated on post-war relief efforts in Germany, France, Czechoslovakia and elsewhere. Their close cooperation ultimately led to their merger in 1948 and the formation of the Unitarian Universalist Service Committee.

UUSC is currently led by President and CEO, Rev. Dr. William Schulz, a Unitarian Universalist Minister and the former Executive Director of Amnesty International USA. Dr. Schulz is the former President of the Unitarian Universalist Association and served as Interim CEO of UUSC before taking on the position permanently in March, 2011. He has appeared frequently on radio and television news and analysis shows and is the author or contributing editor of several books. In 2002, The New York Review of Books said, “William Schultz has done more than anyone in the American human rights movement to make human rights issues known in the United States.” Click here to read a recent column by Dr. Schulz published by the Huffington Post. Dr. Schulz is leading UUSC in its ambitious effort to expand its national media relations and public outreach strategy, particularly via a more robust online presence. UUSC is assembling a team of talented professionals in order to achieve new levels of success in constituent engagement, advocacy, media and public relations, and marketing.

UUSC receives $7M in philanthropic support from its more than 40,000 members, as well as other supporters including volunteers, foundations, and corporations. Approximately 90% of its membership base is made up of Unitarian Universalist congregants located across the United States.

The Opportunity

The Senior Associate for Donor Marketing (DM) will be part of a team of nine professionals reporting to the Director of Institutional Advancement, Maxine Neil, who reports to the Vice President and Chief Operating Officer. The DM will collaborate with UUSC’s donor marketing agency (IDM) to develop innovative strategies and enhance existing processes for UUSC’S donor marketing efforts. S/he will develop and execute a donor marketing strategic plan that includes online giving, direct mail, telemarketing and workplace giving with expense and revenue projections for each program. UUSC’s online fundraising has grown 200% since 2009 and total revenues from these programs are expected to exceed $1.8M for 2012. The DM will drive revenue enhancement through donor acquisition, donor segmentation, donor upgrade, and targeting lapsed donors. Working with vendors, the DM will manage the schedule, ensuring the timely and cost effective implementation of all donor marketing appeals. The DM will play a critical role in disaster relief through rapid deployment of resources to execute emergency donor appeals.

The DM will collaborate closely with department members from Institutional Advancement; The College of Social Justice; Communications; and Programs, Advocacy and Action to identify, develop, and write compelling fundraising appeal themes and stories. Program Managers in each of the four areas of focus (economic justice, environmental justice, civil liberties and rights in humanitarian crises) provide regular training to all Institutional Advancement staff to further their understanding of UUSC program and advocacy work. The DM may also expect to have the opportunity to travel to a national or international location where UUSC is providing support and services.

The ideal candidate will have a minimum of five years experience managing complex donor marketing programs, with a priority for online giving experience. S/he must demonstrate success implementing campaigns within established timelines and budgets; overseeing external partners, and working cooperatively as a member of a team. The DM must have strong written and verbal skills and a proven ability to balance competing priorities, complex situations, and tight deadlines.

Responsibilities

• Raise over $1.8M annually through online giving, direct mail, telegiving and workplace giving programs
• Develop cultivation, solicitation and stewardship strategies for all donor marketing programs
• Create a donor marketing strategic plan that includes online giving, direct mail, and telegiving programs
• Develop revenue and expense projections for all programs and manage to budget and timeline
• Write, edit, and coordinate the development, approval, and production of all donor marketing materials in partnership with other UUSC staff
• Manage vendors
• Generate monthly, quarterly and annual analysis of all donor marketing programs
• Conduct year to year comparison on fund raising initiatives to inform direct marketing processes
• Maintain the donor database
• Develop strategies to increase online giving
• Employ marketing principles to acquire, upgrade, steward and re-engage donors and prospects
• Coordinate donor marketing initiatives in partnership with member development, as well as other volunteer and major gifts programs

Qualifications

• A sincere interest in human rights and social justice
• At least 5 years experience in non-profit fundraising with a focus on direct marketing and annual giving
• Demonstrated expertise in one area of donor marketing, preferably online giving, as well as expertise in direct marketing and telegiving
• Strong proficiency in donor marketing data analysis
• Superb writing skills, especially when writing for a donor audience
• Strong work ethic, initiative, and desire to advance fundraising skills and career
• Effective vendor management skills
• Ability to work collaboratively within a team, as well as independently
• Excellent organization skills and attention to detail
• Demonstrated ability to manage to schedules and deadlines
• Ability to maintain donor confidentiality essential
• Flexibility, adaptability
• Creativity, ability to innovate
• Experience with Convio preferable

UUSC serves a multicultural constituency around the world and seeks a staff that reflects that diversity. UUSC is an equal opportunity/affirmative action employer.

Non Discrimination and Equal Employment Opportunity: UUSC is highly committed to the principle of equal opportunity in employment. People with disabilities, people of color, and people from minority communities are encouraged to apply.

Please email your cover letter and resume in confidence to:
uuscdmktg@developmentguild.com

Suzanne Weber, MBA
Chief Executive Officer
Development Guild/DDI

For more information about the Unitarian Universalist Service Committee (UUSC), please visit http://www.uusc.org/