Assistant Head of School for Marketing and Communications

September 2019 | Danvers, MA Download PDF

St. John’s Prep seeks an Assistant Head of School for Marketing and Communications to oversee all internal and external communications to advance the Prep’s mission.

About St. John’s Prep

St. John's Prep studentsSt. John’s Prep (the Prep) is an inclusive, Catholic, Xaverian Brothers Sponsored School for young men in grades 6 through 12. Founded in 1907 on the Xaverian values of compassion, humility, simplicity, trust, and zeal, the Prep educates students to be, do and stand for good in the world.

Today, 1,500 students from more than 60 communities thrive at the Prep as part of a culture that encourages students to “become their best selves, pursue excellence in all endeavors, and open hearts and minds to transformational encounters with diversity of people and experiences.”

Students at The Prep benefit from a rigorous academic program, which includes 23 AP courses and a 1:1 iPad program as part of a wireless campus. Students are taught to question everything and to seek a deeper understanding – of themselves and their classmates. Outside the classroom, students take part in a wide range of extracurricular activities. Student clubs span from Future Entrepreneurs, Cycling, Model UN, Latinos Unidos en Acción (or L.U.N.A.), to the award-winning Drama Guild (the St. John’s Prep Drama Guild is currently in first place for all time victories in the Massachusetts State Drama Festival with 19 wins). In Campus Ministry, the boys explore their faith and leadership potential through service—on brotherhood-building trips and in their own Boston area communities—and consider what kind of men they’ve been called to be. 

The Prep’s athletic tradition is rooted in the founding of the school, and The Eagles have earned dozens of championship titles. Graduates have played at Fenway Park and Gillette Stadium and have competed in the Olympics. At the Prep, student-athletes develop lifelong skills, play with honor and fairness, and become confident in themselves—all while forming habits of excellence that extend far beyond the realm of athletics.

Inside and beyond the classroom, students at the Prep are encouraged to develop their personal spiritual, intellectual, moral, physical, and creative potential in a highly supportive community that celebrates the diversity of the school community and the world beyond St. John’s Prep.

About the Opportunity

St. John's Prep teacherThe Assistant Head, comparable to a Chief Marketing and Communications Officer (CMO), will lead a team that positions St. John’s as an educational leader, a resource for the global alumni network, and a good neighbor in communities from Danvers and across the North Shore and Merrimack Valley to Boston. The marketing and communications team is responsible for all internal and external communications, as well as for marketing campaigns to support admission, institutional advancement, and auxiliary programs. The Assistant Head of School for Marketing and Communication will cultivate a strategic, creative, and collaborative culture within a team that is actively engaged in all aspects of the life of the school community, both on and off campus.

Reporting to the Headmaster, the Assistant Head of School for Marketing and Communications serves as a key member of the Headmaster’s Leadership Team and collaborates with the Principal’s Leadership Team. The position oversees a staff of two full time and 1 part time professionals who function as an in-house agency on a wide range of projects, initiatives, and requests.

Key Responsibilities


  • St. John's Prep students in classroomCreate, maintain, execute, and assess ROI of an annual marketing, advertising, and communications plan with specific goals to advance the mission of St. John’s. This would include research and assessment of the effectiveness of mobile and digital marketing and the implementation of new technologies to advance the work of the marketing and communications office.
  • Lead efforts, in collaboration with the Office of Admission, to develop, implement, and assess strategic marketing programs, including digital and social media marketing, in order to meet enrollment goals. Efforts will address the areas of recruitment, matriculation, and retention.
  • Direct and oversee the marketing and communications team in order to effectively meet the needs of the school community in writing, editing, photography, and video.

Cross Department Marketing and Branding

  • Promote, strengthen, and enhance the Prep’s brand, including the school’s core values and messages, through high-quality communications across all channels and for all constituents with special focus on key stakeholders, such as parents and alumni.
  • Develop new marketing strategies in collaboration with the Auxiliary Programs staff to increase revenue-generating initiatives for all auxiliary programs, including summer camps and enrichment programs.
  • Work with the Prep bookstore to increase revenue and advance the school’s brand identity through retail purchases.
  • Collaborate with the Chief Advancement Officer and support the Office for Institutional Advancement to drive philanthropic support and engagement in the life of the school community.
  • Partner with the Athletics Department to ensure consistent branding across all team uniforms, gear, and signage.
  • Support revenue generation through effective marketing across the entire organization and its various business and academic offices.

External Communications

  • Oversee crisis communications, in collaboration with school leadership teams, working closely with the Headmaster and Associate Head of School/Principal to ensure transparency with stakeholders.
  • Cultivate relationships with the media, both local and national, and seek positive coverage of St. John’s.
  • Serve as editor-in-chief of the semi-annual Prep magazine.
  • Serve as the Headmaster’s voice in internal and external strategic communications, craft presentations, and write digital and video media scripts.
  • Support the School’s efforts to conduct market and/or public opinion research to assess program outcomes, enhance public sentiment, and overall school performance.
  • Oversee content and management of school websites.
  • Ensure that all internal and external school communications follow the school style guide and appropriate use of logos. Ensure accuracy and professionalism in all school communications.
  • Cultivate and maintain relationships with new and existing vendors, including website developers, graphic designers, videographers, and photographers.

Key Qualifications

  • 7+ years of senior level marketing and communications experience.
  • Demonstrated leadership and commitment to Catholic education and openness to developing a strong understanding of the vision and values of Xaverian education.
  • Ability to think and plan strategically and creatively.
  • Strong interpersonal skills; proven ability to build and facilitate a team approach based on collegial leadership.
  • Excellent project management skills coupled with agility in the face of many demands for support.
  • Ability to communicate effectively with school representatives, parents, students, alumni, donors, prospective families, volunteers, vendors, and representatives from the business community.
  • Outstanding writing and editing skills.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by law.

St. John’s Preparatory School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs and activities generally accorded or made available to students at the School. It does not discriminate on the basis of race, color, national or ethnic origin in administration of its educational policies, admissions policies, tuition assistance, athletics and other school-administered programs.


Please email your expression of interest and resume in confidence to:

Tracy Marshall
Senior Vice President, Principal
Development Guild DDI


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