Founded in 1925, the University of Miami is considered among the top tier institutions of higher education in the U.S. for its academic excellence, superior medical care, and cutting-edge research. Ranking 53rd in the 2019 edition of Best Colleges in National Universities, UM is committed to attracting a talented work force to support a common purpose of transforming lives through teaching, research, service and innovation. Through the values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT), the University strives to create an environment where everyone contributes to making UM a preferred place to work. One of the largest private employers in Miami-Dade County, UM is home to more than 16,000 faculty and staff from all over the world, and has a total undergraduate enrollment of 10,832, with over 180,000 living alumni.
UM aims to become one of the nation’s leading research institutions and alumni play a pivotal role in shaping the University’s future. Their 2015 campaign, Momentum 2: The Breakthrough Campaign for the University of Miami, raised $1.6+ billion, of which alumni accounted for $401 million, 30% of the total donors (thus constituting the largest number of alumni donations in UM’s campaign history). This campaign demonstrated that the Alumni Association was poised to be a key stakeholder in the future growth of the University. With the launch of a new comprehensive campaign in 2018, the Alumni Association has been established as a strong partner in helping to advance learning through the alumni network, elevate funding for student scholarships, and make bold strides across the globe.
2018-2025 Strategic Plan
Building on the successes of the 2012-2017 University of Miami Alumni Association Strategic Plan, and the opportunities for the next eight years, the development of the Association’s next strategic plan for fiscal years 2018-2025 is guided by the Alumni Board of Directors, a Strategic Planning Council, and executive leadership. The planning comes at a pivotal time of tremendous energy and anticipation across the University community as President Julio Frenk, along with Josh Friedman, Senior Vice President for Development and Alumni Relations, and other key University leadership guide the institution into its centennial as a leader in the field. Also striking is President Frenk’s keen interest in fundraising as the key component to accomplishing his new strategic vision “Roadmap to Our New Century.” To reinforce the importance of alumni to the University’s future, the Strategic Focus Areas have been designed to align the Association’s strategic framework with the University’s:
The Office of Engagement
Led by Erica Arroyo, Associate Vice President of Engagement, the Office of Engagement is comprised of four teams including Lifelong Engagement, Family Relations, Volunteer Leadership, and Digital Engagement + Annual Giving. Still in an early stage, the teams will function as a hybrid engagement and fundraising machine where the transition from engagement and giving is seamless and complementary.
The Digital Engagement + Annual Giving team will deploy a variety of channel-based strategies to solicit financial support from constituents including alumni, parents, donors, and friends of the University. An Assistant Vice President of Digital Engagement + Annual Giving will lead this team.
The Annual Giving team is tasked with devising the right appeal, at the right time, in the right way to meet constituents where they are based on personal preferences. The team will leverage the best channels per the audience type (channels include direct mail, online, social media, text, and telephone) creating highly personalized and targeted appeals to maximize engagement and financial impact. The Annual Giving team will strengthen donor relations, effectively steward, and provide a multi-million-dollar source of fundraising at the annual giving level. This team will also work collectively with the schools/colleges/units on devising a comprehensive annual giving strategy to solicit additional annual support from constituents.
With a growing number of UM’s constituents moving away from South Florida, and increasing demands on personal time, digital engagement has grown as a top form of connection and means to build affinity. The Assistant Vice President should be a dynamic thinker and content architect who strategize relevant and meaningful and tailored messages for constituents based on analysis of their digital behaviors. This individual will lead a team charged with building a rapport with University of Miami constituents over time to establish a relationship that can be primed for solicitation. This leader will create an engagement strategy for segments of constituents to grow their affinity, metric their online engagement, measure return on investment, and prepare them for a solicitation.
Reporting to the Associate Vice President for Engagement, this individual will be a pioneer in the field of digital engagement facilitating a myriad of platforms and communications. They will target messaging towards a variety of constituents of the University while leading a channel-based annual giving program including direct mail, telemarketing, online giving, crowdfunding, and digital fundraising. They will provide leadership in designing, implementing, and evaluating an annual giving program with an ultimate goal of greatly increasing the number of annual donors and amount of current use dollars raised through innovative giving strategies.
The AVP will build a long-term base of support for the University of Miami with a focus on individual gifts less than $50,000. They are responsible for developing and executing programs and strategies to foster digital engagement and thereby increase annual support to help build a pipeline for major gifts.
“Today’s philanthropists want to partner with institutions that are taking risks and creating solutions, and few universities are moving forward as quickly as UM.”
– Josh Friedman, SVP, Development and Alumni Relations
Strategic Collaboration and Leadership
Digital Engagement Strategy:
Annual Giving Program Management:
As with many positions designed to lead innovation and development of a new program, candidate experience backgrounds may be varied. Ideal candidates may fall into the two overlapping qualifications sets below:
Higher Education Advancement/Complex Nonprofit
For Profit Consumer/Digital Marketing
The University of Miami is an Equal Opportunity Employer – Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Please email your cover letter and resume in confidence to:
Development Guild DDI
For more information about the University of Miami, please visit https://welcome.miami.edu/.