What is BIG Question?

Solve the hardest parts of your mission

Every nonprofit has “big-picture” goals—ending hunger, safeguarding the planet, transforming education—that feel too heavy for any single team. BIG Question lets you invite your whole community to pitch in. Each person contributes their bite-sized perspective, and our system weaves those voices into clear next steps you can act on. Whether ten people join or one million, you still receive a focused plan that gets at the root of the problem instead of treating the symptoms.

Scale to a million participants

Imagine collecting the wisdom of an entire city during a single afternoon. That is what BIG Question is built for: effortless growth from a handful of insiders to a crowd of up to one million volunteers, donors, alumni, or staff. Because everyone works at the same moment—on their phone, laptop, or even by text—momentum never stalls and no voice is drowned out. The larger the crowd, the richer the insight, the greater the speed, giving your board confidence that every angle has been explored.

Work transparency, inclusively, in a trustworthy way

Credibility comes first. Participants can watch their own words flow into the recommendations, with every idea still linked to its author. Screen-reader support, live captions, low-bandwidth mode, and quick prompts welcome people who are blind or low-vision, Deaf or hard-of-hearing, in rural areas, or simply short on time—building real inclusion. As the crowd swells toward a million, automated moderation and a clear code of conduct keep talk civil, while public leaderboards spotlight constructive voices and drive broad engagement.

Answers in minutes, not months

Traditional studies can drag on for half a year and still miss frontline realities. A BIG Question session surfaces early insights within minutes and delivers a board-ready brief in just a few hours. Whether ten key voices or a million supporters join, real-time collaboration lets patterns emerge quickly and blind spots get flagged early, so leaders gain speed without losing depth.

BIG Question is a replacement for management consulting

After decades inside the consulting industry, we know the usual playbook: a pricey team parachutes in, spends months interviewing a few insiders, and delivers a hefty report that quickly outdates itself. BIG Question keeps the expertise while fixing the flaws. We gather the lived insight already spread across your staff, donors, and supporters, then stitch those voices into a concise, board-ready roadmap within hours. Costs fall, transparency rises, and the plan gains instant traction—because your own community wrote it.

BIG Question is run as a live, participatory event

Think of it as an energetic town-hall blended with a game show. A professional moderator welcomes participants, explains the challenge, and guides the conversation while a real-time scoreboard keeps energy high. Short, simple prompts make it easy for busy board members, volunteers, or students to contribute in seconds. Behind the scenes, our platform quietly adds more server capacity whenever needed, so even a million clicks feel seamless. As every idea is written by a real human, there is no fear of an AI “taking over” or producing hallucinations.

Earn the trust of your community

When people see their words reflected in the outcome, trust soars. BIG Question listens to every idea, connects recurring themes, and highlights diverse viewpoints so no constituency feels sidelined. Automatic citations show exactly where a recommendation came from, eliminating fears of “black-box” decision-making and turning skeptics into champions.

Participation is everything

Depth does not come from a few brilliant minds; it comes from many informed ones. BIG Question prompts participants to share their insight and perspective that would never surface in a standard survey. As the crowd grows, fresh perspectives compound, revealing intersections and innovations that smaller groups overlook. At one million strong, you gain a panoramic view of both risks and opportunities.

3-minute turnaround for emergencies and rush jobs

When a crisis hits—wildfire, funding gap, negative press—you may not have weeks to consult stakeholders. We can open a fresh session in roughly three minutes, rallying partners and experts while events are still unfolding. The same architecture that serves a million users also compresses the clock, converting collective intelligence into an action list before rumors take root.

Integrate your fundraising

Because every participant is already emotionally engaged, the platform can invite them to give right inside the event—perfect for galas, telethons, or capital-campaign launches. Small gifts from a vast crowd add up, and donors feel an immediate link between their contribution and the solutions they helped design.

Expert firepower on demand

Your community supplies the lived insight, but some goals—say, structuring a ten-figure capital campaign—need veteran muscle. When specialised knowledge is essential, we seat heavyweight fundraisers, policy analysts, or technologists in the same live session. Their expertise layers onto the crowd’s ideas in real time, sharpening strategy without slowing momentum. You keep broad ownership while gaining targeted firepower exactly when it counts.

Rate Sheet

Every plan has scalable options