The Melanoma Research Foundation (MRF) is pleased to announce that Lorrie-Beth Miley will serve as the Development Officer for the national Miles for Melanoma 5K Run/Walk program. The program raises more than $1M annually through robust sponsorship support and significant community engagement. In this role, Lorrie-Beth will contribute to the MRF’s organizational effectiveness by meeting ambitious fundraising goals, building a pipeline of donors through the national race series, and helping to promote the organization’s message and brand nationally.
The MRF is the largest independent organization devoted to melanoma research, education and advocacy in the United States. The mission of the MRF is to support medical research for finding effective treatments and eventually a cure for melanoma; educate patients and physicians about the prevention, diagnosis and treatment of melanoma; and advocate for the melanoma community to raise awareness of this disease and the need for a cure. The organization has grown significantly in recent years and has contributed directly to the development of new, breakthrough treatments and scientific discoveries
Lorrie-Beth comes to the MRF from the Make-A-Wish Philadelphia, Delaware and Susquehanna Valley-Blue Bell Pennsylvania where she served as Director of Community Engagement and Communications. During her tenure at Make-A-Wish, Lorrie managed all aspects of the Walk for Wishes program and accomplished a 40% increase in team fundraising. She also executed and managed the new Wish Family alumni outreach campaign and partnered with community members and the media to increase donations and raise visibility for the organization.