The Associate Director, Digital Fundraising will establish an online fundraising program that drives growth in donor acquisition and retention, engages and motivates audiences to action, and aligns with the donor journey and fundraising strategies.
The Associate Director will create and execute a year-round calendar of digital communications that aligns with annual fund, events, planned giving, and major gift strategies. They will establish achievable yet aggressive digital fundraising and engagement goals, and collaborate across the Development team to infuse digital strategies into existing work. The Associate Director will also collaborate with the Marketing and Communications team to ensure digital fundraising and communications efforts align with the HSL brand, maximize HSL brand campaign efforts, and capitalize on content created by HSL’s Editorial Board. The Associate Director will explore ways to engage audiences including patients, residents, and family members, in alignment with existing marketing and fundraising efforts.
The ideal candidate will be creative, enthusiastic, motivated, and self-directed, with a strong understanding of best practices for digital fundraising across multiple platforms, and an aptitude for working across teams to drive results.